Navigating Korean Business Meeting Etiquette
Korean business culture is built on hierarchy, respect, and preparation. Success depends on exchanging business cards with both hands and allowing the most senior person in the room to lead the conversation and set the pace.
- Master the business card exchange. Always carry a high-quality business card. Present it with two hands, facing the recipient so they can read it. When you receive one, take it with both hands, study it for at least 5–10 seconds, and place it carefully on the table in front of you—never put it in your pocket or wallet while in the meeting room.
- Respect the hierarchy. Enter and leave the room in order of seniority. The most senior person should sit furthest from the door. Do not sit until the host indicates your seat. Address partners by their formal titles (e.g., Director Kim, Manager Park) rather than first names.
- Master the art of 'Nunchi'. Nunchi is the ability to gauge the room. Avoid interrupting others, even if you disagree. Silence is common in Korean meetings; do not feel the need to fill every pause. Watch the host's body language to understand the true sentiment, as direct 'no' answers are rarely given.
- Prepare for the after-hours session. Business often continues over dinner (hoesik). If invited to drinks or a meal, accept if possible. Do not pour your own drink; if you see an empty glass, pour for the other person, and if someone pours for you, hold your glass with two hands to receive it.
- Is it okay to use a pen during the meeting?
- Yes, but be careful. Never write on a business card. Avoid using red ink, as it is traditionally associated with death and bad luck in Korea.
- What if I don't speak Korean?
- It is highly recommended to hire an interpreter for serious business meetings. Even if the Korean counterparts speak English, having an interpreter demonstrates respect and ensures no cultural nuance is lost.
- How should I dress?
- Err on the side of formality. A suit and tie are expected for men; professional, modest business attire is expected for women. Avoid bright colors and loud patterns.