Is it okay to say 'no' directly to a request?

Avoid saying 'no' directly, as it causes a loss of face. Instead, use phrases like 'that might be difficult' or 'I will need to consider that carefully,' which signal a disagreement without being aggressive.

Should I be worried if a meeting is silent?

No. Silence is often a sign of deep thought and respect in Korean culture. Do not feel the need to fill every gap in the conversation.

Navigating Business Etiquette in South Korea

South Korean business culture relies heavily on hierarchy, seniority, and building long-term relationships through face-to-face interactions. Success comes from showing deep respect for status and maintaining a humble, soft-spoken demeanor during meetings and social dinners.

Master the exchange of business cards. Always present your business card with both hands. When receiving one, study it carefully for a few seconds before placing it on the table in front of you—never put it directly into your pocket or wallet. Ensure your card is printed in both English and Korean.
Respect the seniority hierarchy. Address people by their professional title and surname. In meetings, the most senior person enters first and leads the discussion. Wait for your counterpart to sit before you do, and never leave a meeting until the most senior person has signaled that it is over.
Mind your posture and gestures. Avoid intense eye contact, as it can be perceived as confrontational. Keep your posture upright and formal. Never use your index finger to point at someone; instead, use an open hand with your palm facing upward.
Follow the rules of social dining. Business is often done over dinner. Do not pour your own drink; wait for someone else to fill your glass, and return the favor. Use both hands when pouring or receiving a drink. Do not start eating until the most senior person at the table has picked up their chopsticks.

Is it okay to say 'no' directly to a request?: Avoid saying 'no' directly, as it causes a loss of face. Instead, use phrases like 'that might be difficult' or 'I will need to consider that carefully,' which signal a disagreement without being aggressive.
Should I be worried if a meeting is silent?: No. Silence is often a sign of deep thought and respect in Korean culture. Do not feel the need to fill every gap in the conversation.