Conducting Business Meetings in South Korea

Business in South Korea relies heavily on hierarchy, patience, and face-to-face rapport building. Treat the first meeting as a social introduction rather than a deal-closing session, and always prioritize respect for seniority.

  1. Master the business card exchange. Always carry high-quality business cards. Present yours with both hands, holding the top corners, with the Korean side facing up. When receiving one, study it carefully with both hands before placing it on the table in front of you—never put it in your pocket or wallet immediately.
  2. Respect the seating hierarchy. Wait to be shown your seat. The seat furthest from the door is the place of honor for the most senior person, while the seat closest to the door is for the most junior. Do not sit until the host invites you to do so.
  3. Use formal language and titles. Address your counterparts by their professional title plus their surname (e.g., Director Kim). If you do not know the title, 'Manager' is a safe default. Use both hands when handing over documents or pouring drinks.
  4. Understand 'Kibun'. Kibun is the concept of face or pride. Never openly disagree with a senior member in a group setting. If you must address an issue, do so privately and subtly to avoid causing them to lose face.
Is it okay to jump straight to business?
No. South Koreans prefer to build 'jeong' (a deep connection) first. Expect a long meal or tea session where you discuss non-work topics before the agenda is touched.
How should I handle drinking during business dinners?
If you don't drink alcohol, politely decline by stating a health or personal reason. If you do drink, never pour your own glass; wait for someone to pour for you, and return the favor for them.
Are meetings usually decided on the spot?
Rarely. Most decisions are made through consensus behind the scenes. The meeting is often a formality to confirm agreements already reached or to build the relationship for future collaboration.