How to Handle Business Etiquette in Bogotá and Medellín

Colombian business culture values personal relationships, punctuality (though flexibility exists), and formal courtesy. Dress conservatively, use títulos (titles), allow time for relationship building, and expect meetings to blend business with personal conversation. Handshakes are standard, business cards are exchanged formally, and lunch meetings are common.

1. Master the greeting protocol. Use firm handshakes with direct eye contact for both men and women. Address people with títulos (Doctor, Ingeniero, Licenciado) plus their last name until invited to use first names. Women may exchange air kisses on the right cheek in established business relationships, but follow the other person's lead.
2. Navigate timing expectations. Arrive on time for meetings, but don't be surprised if others are 10-15 minutes late. This is more common in Bogotá than Medellín. Schedule morning meetings between 9-11 AM or afternoon meetings after 2 PM to avoid lunch hours. Build buffer time between appointments.
3. Dress appropriately for each city. Wear dark business suits in Bogotá (it's cooler and more formal). In Medellín, lighter colors are acceptable but still conservative. Men: long pants, collared shirts, dress shoes always. Women: modest necklines, knee-length or longer skirts/dresses, closed-toe shoes. Avoid flashy jewelry or expensive watches.
4. Handle business card exchanges properly. Present your business card with both hands after initial introductions. Include your title and company hierarchy clearly. Receive cards respectfully and study them briefly before putting them away. Have cards printed with Spanish on one side if conducting extensive business.
5. Engage in relationship building. Expect 10-15 minutes of personal conversation before business discussion. Ask about family, weekend plans, or current events. Share similar personal details about yourself. This isn't small talk—it's relationship building that directly impacts business success.
6. Navigate meeting dynamics. Wait to be seated and for the most senior person to begin. Maintain formal language (usted) unless explicitly told to use tú. Take notes to show engagement. Avoid high-pressure tactics or rushing decisions. Follow up meetings with written summaries.

Should I bring gifts to business meetings?

Not for initial meetings, but small gifts from your home country are appreciated for established business relationships. Avoid expensive items which might be seen as inappropriate. Quality items that represent your region work well.

Is it OK to discuss politics or current events?

Colombians often discuss current events as part of relationship building, but avoid taking strong positions on Colombian politics, especially topics related to FARC, drug trade, or internal conflict. Ask questions and listen more than you speak.

How long should I plan for business lunches?

Plan 90 minutes minimum, often 2 hours. Colombian business lunches are relationship-building time, not quick working meals. The person who invited typically pays. Suggest restaurants in Zona Rosa (Bogotá) or El Poblado (Medellín).

What's different between Bogotá and Medellín business culture?

Bogotá is more formal and hierarchical due to government and corporate headquarters. Medellín is slightly more relaxed and entrepreneurial. Both value relationships, but Bogotá meetings tend to be more structured while Medellín allows more personal conversation during business discussions.

How do I follow up after meetings?

Send written follow-up within 24 hours summarizing discussion points and next steps. Use formal email language initially. WhatsApp is commonly used for business communication once relationships are established, but start with email for professional contacts.