Should I speak Portuguese or English?

English is widely spoken in international business, but learning basic Portuguese phrases shows immense respect and helps build rapport faster.

Is it normal to talk about politics?

Avoid sensitive political topics early in a relationship. Focus on neutral topics like the local culture, cuisine, or the beauty of the country.

Are business lunches common?

Yes, lunches are the primary venue for serious discussions. They are often long, spanning two hours or more, and are an essential part of the relationship-building process.

Navegar la etiqueta de negocios en Brasil

In Brazil, business is built on personal relationships, not just contracts. Expect long conversations about personal topics before any business is discussed, and prioritize face-to-face meetings over emails.

Master the greeting. A firm handshake is standard, but maintain eye contact throughout. In more social business settings, a light touch on the forearm is common. Men often embrace (an 'abraço') once a relationship is established.
Pace your meetings. Do not rush to the agenda. Brazilians value 'rapport'. Spend the first 15–30 minutes discussing family, football, or travel. Trying to 'get straight to business' is often perceived as rude or untrustworthy.
Understand the concept of 'Jeitinho'. You will hear about 'jeitinho'—the Brazilian way of finding a workaround to a rule or bureaucracy. While it can be helpful, do not mistake it for an invitation to bypass legal requirements; treat it as a cultural approach to flexibility.
Dress the part. Business attire in major hubs like São Paulo is formal and conservative. Men should wear dark suits; women should wear elegant suits or dresses. Looking put-together is a sign of respect for the business partner.
Be patient with time. Punctuality is flexible. While you should arrive on time, do not be surprised if your host is 15 minutes late. Conversely, meetings often run over their scheduled end time because the conversation flows naturally.

Should I speak Portuguese or English?: English is widely spoken in international business, but learning basic Portuguese phrases shows immense respect and helps build rapport faster.
Is it normal to talk about politics?: Avoid sensitive political topics early in a relationship. Focus on neutral topics like the local culture, cuisine, or the beauty of the country.
Are business lunches common?: Yes, lunches are the primary venue for serious discussions. They are often long, spanning two hours or more, and are an essential part of the relationship-building process.