Why shouldn't I book directly with the airline?

Booking directly through an airline's own frequent flyer program often costs 2x or 3x the points compared to booking that same seat through a partner airline's portal.

Is it better to book round-trip or two one-ways?

Always book two one-ways. It gives you more flexibility to mix and match airlines and departure airports, which drastically increases your chances of finding business class availability.

Booking Business Class to Europe Using Points

Book 330 days in advance or within 14 days of departure to maximize award availability. Focus on partner airline programs like Air Canada Aeroplan or Virgin Atlantic Flying Club to access lower taxes and fees on major alliances.

Identify your transfer partners. Check if your credit card points (Amex, Chase, Capital One) transfer to Star Alliance, SkyTeam, or Oneworld partners. Star Alliance (via Aeroplan) and SkyTeam (via Virgin Atlantic/Flying Blue) are the easiest routes for Europe.
Search using multi-partner tools. Use 'AwardHacker' or 'Point.me' to find which airline program has the lowest redemption rate for your specific route. Don't search on the legacy airline websites first; they often hide partner inventory.
Look for the 'sweet spot' dates. If you don't find seats 11 months out, wait until 14 days before your desired departure. Airlines often release 'last-minute' business class inventory that went unsold.
Book through the partner site. Once you find availability on a site like United.com (for Star Alliance), go to the Aeroplan website to actually book the flight. You will pay significantly lower fuel surcharges this way.

Why shouldn't I book directly with the airline?: Booking directly through an airline's own frequent flyer program often costs 2x or 3x the points compared to booking that same seat through a partner airline's portal.
Is it better to book round-trip or two one-ways?: Always book two one-ways. It gives you more flexibility to mix and match airlines and departure airports, which drastically increases your chances of finding business class availability.